What are your competitors doing? Where are they having success? Where are they failing?
Many times we see the second or third movers in a category come in to learn from their competitor's experiences. The 'wearables' segment could be a good example of this. Apple reportedly sold more watches in 24 hours than Android Wear sold in all of 2014.
Formula Partners will help you dive deep into your competitive space and identify the highest value areas to attack.
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